In Hernández Mellizo's work, there is a constant lucidity about the fact that the context in which an image is inserted determines the range of meanings that it can acquire. The photographs included in a store catalogue do not pose any questions, but are constructed as a desire that, as observers, we passively receive: the luminous spaces invite us to occupy them, the shiny objects to buy them. The advertising image promises us happiness from an act as simple as that of acquisition, it convinces us that we will be successful if we have an apartment with walls in the colour of 'Citrus Punch' or 'Spring Petals', if we sit in an armchair with matching lamps and a dog. They are carefully constructed images, charged with a strong scenographic sense that invite us to become their protagonists.
